The purpose of this site is not to simply sell T-shirts. We want to establish a space where the minority population can go to feel connected to their community, express and share their cultural values and continue to build a legacy through property ownership, investments, supporting local businesses and creating generational wealth.
“By The People” is wording directly derived from former President Abraham Lincoln. In the Gettysburg Address, he stated “A government of the people, by the people and for the people shall not perish from the earth”. This is by no means a political site HOWEVER we realize that politics play a major role in the way some of our communities have been shaped. For example, we still have variations of redlining and deed restrictions that unfortunately impact us today. We stand for equality across the board. We want those statements President Lincoln spoke to be a true reflection on how the economy produces the policies that affect our minorities so we can all move ahead in life and close the ever growing wealth gap in America.
This is not just a minority issue. We hope that you will support this journey of bringing forth awareness and changing mindsets by wearing our messaging or simply sharing the site and content with your friends and/or local community leaders. Some messaging may be thought provoking so we encourage you to look up the meaning and history or reach out for further understanding!